The global impact of language has long been discussed. But the assumption that sparked this discussion is based on indicators of linguistic significance, such as income and population, which have no external verification as a measure of the global influence of a language. So what is this ‘multilingual social media’?
It is relatively easy to think that English is the “lingua Franca” of the Internet. Although it is still the most widely used language, its contribution is slowly being divided into Spanish, Arabic, Chinese, and Portuguese. Multilingual social media networks are more relevant than ever. With the inclusivity that the advent of the internet is creating, it has become vital to engage your followers by utilizing their primary language and developing long-term significant relationships.
If multilingual social media is not part of your global localization marketing strategy, you can lose a lot of money, especially if your competitors start targeting foreign markets before you. As more and more languages take their place on the internet, multilingual social media is very pertinent for all global brands now.
As a business owner or marketer, you need to make sure that you have a sturdy internet connection through a reliable Internet Service Provider (ISP). Leading ISPs, including Cox Communications, provide their services in many different languages to ensure that there are no linguistic barriers. Cox Servicio al cliente en español, for example, allows its clients to access their customer services in Spanish, but other languages are also available. Being able to communicate in your local language grants comfort and encourages repeat customers.
If you are not, sure, if a globalized social media marketing strategy is for your business read on to find out some reasons why multilingual social media accounts can be beneficial.
1. More visibility online via multilingual social media
Determine what you want to achieve with the introduction of social networks in different languages, and develop a strategy to back it. Are you looking for clients in a specific country to join your brand? Are you eager to attract international consumers to your online shop? The answers to these questions will help you select the appropriate social media networks for you. You will also need to make sure that your social media platforms are augmented for each language, depending on how you want to be found. Your social media channels should come up in search results and give people in overseas markets a chance to learn more about you.
2. Foreign languages are gaining online popularity
Companies are growing at a speedy pace, mastering the business landscape and conquering international markets. Companies using social media for marketing in different languages are expanding their business to overseas markets that are already online and growing. This overseas expansion implies the need for bilingualism to guarantee precise and error-free interaction with customers.
Being able to communicate with your clients abroad is critical. The quality or benefits provided by your product or service will not be important unless you can communicate well with your customers. Speaking with them in their local language helps to overcome cultural differences, generates trust, and entails the respect and value they signify for your business.
3. Local language encourages interaction
Surveys show that consumers are five times more likely to buy from a site with content in their native language. So it makes sense that by using multilingual social media, consumers will feel more confident when interacting with your brand.
Think of it this way: what happens when your client starts a conversation in Spanish and no one on your team understands? You are dealing with a language barrier that makes your customer more exasperated and less tolerant of product issues.
When you can speak your language with someone, which builds trust, which is critical at all stages of the buying cycle, particularly customer support. That is because we usually contact support when we bump into a problem. Either something with the product or service does not work the way we want, or we do not know how to get the preferred outcome.
During that uncertain mindset, it’s very easy to get angry when things don’t go the way we want them to, and this is where misunderstandings, rude emails phone calls usually occur. To prevent this from happening, it is better to connect with customers in their native language.
4. Enhanced SEO ranking
Your site is more likely to expand its ranking in search results when content from your Twitter feed is retweeted, especially if it comes from someone with a large following. Similarly, the number of likes you get on Facebook can send signals that increase the visibility of your site on Google.
Search engine optimization (SEO) is used to increase visibility when people look for your site on Google. The more your site appears in search results, the more likely users are to click on it and go to your site. The more new people on your site, i.e. organic traffic, the more likely people are to use your services or products.
Why use multilingual SEO? Because Google works differently in all languages, so you should optimize your search results differently in each country. This ranks your search results for every type of search engine present in that country.
5. Increase your following globally by multilingual social media
Multilingual social media makes communication easier, and it also helps you value and better understand the cultural distinctions of the market you are entering. Cultural awareness is extremely significant when dealing with customers, and ignoring these variances can be harmful to your business. Nevertheless, learning the culture is not the only advantage of knowing a language or hiring people who can understand it. It will help you adjust your sales and marketing strategies, localize your marketing material, and gives you an understanding of the overseas markets.
The last word
Regardless of whether you decide to hire foreign workers or even learn new languages, the significance of multilingualism in business cannot be overemphasized. By successfully interacting with customers and learning about their culture and market in the diverse countries you trade in, you and your business can thrive.