The importance of social media cannot be undermined or ignored. Today, a lot of markets are using social media to promote their offerings. And it has been reported that about 78% of salespeople outsell their peers all because of this medium. However, the benefits of social media extend far beyond than just boosting sales. But not many businesses are aware of them. In fact, it was revealed that 50% of small businesses are not using social media to market their products/services. This is alarming! If you are one of those who believe that social media will do your venture no good then this article is just for you. Below are some of the reasons which would make it clear just why social media is important for small businesses.
#1. Creates Brand Recognition
Brand recognition is the first and foremost thing that any business would want to create. This is because it would let the consumers recognize you easily. Plus, they won’t think twice before purchasing from you. Although running ads on television can be helpful. I, myself got introduced to many new brands thanks to the commercials that ran on my Spectrum TV. But making a decent ad will cost you a lot.
This is where social media comes in. It is a great way to create brand recognition as it would get your business in front of more people. Also, it would get your audience to look at your brand even if they are not thinking about it. Plus, it’s free! However, you would just have to be careful about the visual representation of your brand. This is because it is one of the elements that will catch the attention of your audience.
#2. Gets People Talking
Once you have executed a strong social media strategy, you can expect people to start talking about your products, and brand. An important here would be to engage with your audience as much as you can. One way to do that is to actively respond to the comments left behind by the visitors on your post. You should make them feel that there is an actual person behind the brand and not a robot. This would make them feel more like a valued customer.
#3. Lets You Tell Your Brand’s Story
Social media provides business owners to share their brand’s mission and vision with the world. Plus, they can also share their brand’s story. If done right, it can have a positive impact on the image of your brand. These stories can be both simple or complex. It depends on you! So, choose whatever you think will be most effective. You can even share stories of people who consume your product and share their feedback about it. This would let everyone know that your product is worth trying so much so that you received positive feedback!
It’s easy to get caught up in the social media buzz and not actually see how your brand is doing. Brand monitoring tools help show how your brand is performing on social media. Check for featured tools from trustworthy ranking sites like Truely to find the best tool for you. Keeping an eye on your brand mentions will help you better leverage your brand’s performance.
#4. Enables You to Provide Exceptional Customer Service
In today’s digital era where people are always connected to each other, customers have now started to expect companies to cater to their requests through social media. And this can be done if you work on an effective social media customer service strategy. This would allow you to respond to your customers immediately which will help you in leaving a good impression on them. These customers will become highly satisfied with your service and might even promote your brand via word of mouth. Therefore, you should consider building a customer service team just for answering the queries of customers. It will certainly pay you in the long run.
#5. Helps You with Link Building
Social media can help you with your SEO efforts. How? Well, let’s suppose that you have written an outstanding piece that gets shared a thousand times. Now, some people who became impressed by the blog post may writing similar content and then link back to your article as a source. If your content generates many backlinks like this then social media would surely notice it and might just push your post to the top of the search results.
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These are just five of the huge benefits that small businesses can expect to receive if they use different social media platforms the right way. There are many more which can allow you to increase not only your brand awareness but also sales significantly. However, to make the most of the social media efforts, you need to make sure that you are always connected to the internet. So, if in case your connection breaks frequently then why now switch it? I remember when I was launching my own startup, I called Spectrum customer service to subscribe to their internet service which helped me a lot in operating my business. You can do the same!