As an Instagram user, you must have seen people using almost a dozen hashtags with their posts. At some point, you must have wondered if that has any significant purpose. As you shall find out, it’s not without a reason that people use hashtags. Actually, posts with appropriate hashtags stand a chance to show when people search for topics related to it, which is a good way to attract new free Instagram followers.
Now, in case you don’t use hashtags, you might want to give them a try. However, you have to know how to create one. Want some help in creating your own hashtag? You have come to the right place for that. After all, it is not as simple as it sounds. Keep reading to know the strategy of creating a perfect Instagram hashtag.
Why Use Hashtags?
If you observe the hashtags that people use, they are related to the content they post. For example, “#nofilter” is a very popular one among them nowadays. Now, there are so many posts across the platform. These hashtags make it easier for you to find the content you’re looking for.
What does that mean for your account? It means that if you use a hashtag, people discover your posts more easily. They’ll come across it more easily as compared to when you don’t use hashtags, which means your posts reach more people. That’s why hashtags are being used increasingly for posts on trending topics, as you have seen.
Especially if you’re running a marketing or other types of campaign, you must use well-optimized hashtags. That will undoubtedly increase the effectiveness of your posts. And, you no longer have to depend on the usage of Instagram auto liker without login. But, you cannot ignore that it is also a viable option to increase your content’s popularity.
Simple Tips for Creating Your Hashtag
When it comes to making a hashtag, it’s more complicated than you might think. After all, you cannot just make one and put it in your post. You need to proceed with it in a planned way. However, the good thing is you can make a perfect hashtag even if you aren’t a pro right now. What would you need to do to achieve that? Just follow these simple tips:
1. Make it Relevant to Your Post
Are you new to the use of hashtags? Then, this is the first thing you need to keep in mind. Instagram has issued guidelines on how to use hashtags. From what it seems, your post may get affected if you use an irrelevant hashtag. So, you need to make sure it has as much relevance as possible to your post. For example, if you use “#instafood”, the posts should be a pic of a food item.
2. Research Popular Hashtags
In case it isn’t already obvious to you, you must do your research to find out the popular hashtags. Want some help with this? There are many viable pieces of software that you can give a try. They will introduce you to the hashtags that are mostly in use. Also, do take inspiration from other users.
3. Make it Relatable
If you’re running a business account, you would want to reach the top posts. For that, you need users to relate to your posts. Now, that’s quite a simple thing to do. Do proper research and put a catchy hashtag on your post. Some Instagram generator tools would be useful in achieving that. If you do it right, you’re not much far from getting the desired results.
4. Use the Right Number of Hashtags
It is a good idea to use multiple hashtags, but only to some extent. Using about 10 to 12 would be enough to bring the desired results. But anything above that can have the opposite effect than what you intended. So, you must not fill up your post with as many hashtags as you can. Further, it also won’t look good after all.
5. Use Each of them in a Balanced Way
Have you been using a hashtag that you created for the last few posts? Then it might not be a good idea to use it further. It’s time to create a new hashtag. However, you also don’t need to use a new one for every second or third post. You can repeat one set for a while and use that time to come up with new ones. In short, you have to balance the two. It might understandably be a little difficult at first. But, you’ll eventually need to drop it for sure.
6. Keep their Lengths in Check
The words don’t have any spaces between them in hashtags. So, too many words will make it hard to read. Therefore, try to keep them as short as possible.
Hashtags are a must if you want to reach out to an increased number of people. Apart from that, they are simple to use as well. Creating them is the only thing that you might find a little complicated. For that, you can refer to the useful tips given here.