No doubt, email is highly considered a communication platform between businesses and customers. Still, it needs to be updated from time to time, and then only it will play a critical role in reaching the right customers. Unfortunately, while the latest gen of smartphones and tablets made it easier than ever for consumers to access their emails, there is disappointment in the email outcomes.
The trick to figuring out how you can lure your users to get your email noticed is highly needed as most emails fall in the category of not getting opened or going directly to the junk folder. So, in such cases needing ways to attract the attention of our readers is a must, and we need to explore with the splashy phrases that can invariably result in getting the messages noticed. For anyone involved in email marketing, the competition gets tougher, and marketers require evidence-based steps to maximize the effectiveness of emails.
So here we are reaching out to you with some of the seven righteous ways to get your email noticed and allow your practice to become successful at email marketing.
Nail the Email Formatting Process
After you are done with your email content, you need to scrutinize every bit of your content which you can do easily with the help of email marketing automation. Whether you are using short paragraphs, then you need to check for proper spacing of each word. Try to limit your email only to two or three paragraphs.
Go through the grammatical errors and especially the spelling, or it can hamper your brands’ value. Do include your company’s name, signature, and contact details to help your customers communicate with you in a better way.
Make the Opening Subject Lines Irresistible
To stand out from the crowd and make your emails noticed, make your opening line attractive. The title of your emails should be as appealing and must contain no longer than 50 characters. In addition, you can get your subscribers’ attention by approaching the subject line with usefulness, ultra-specific, unique, and urgent. In this way, your opening line can be a powerful part of your email to grab your customer’s attention.
Send your Emails at Perfect Timing
One of the other righteous ways to get your emails noticed is by sending your emails at the right time. Timing matters when it comes to your readers to notice your emails. While there is no universal formula to get the perfect sending time, it is usually the office working hours regarded as the best time. By sending your emails during this duration, you can increase your open rates and get a high-level engagement from your readers.
Keep the Body of Your Email Short and Sweet
Yes, keeping the body of your email is as important as your content title lines. Because your readers have to go through many emails in their inboxes, it is quite daunting to read every email in detail. Instead, within 2 – 3 paragraphs, make your call-to-action crystal clear as what you wish from your readers.
In short, keep the tone, style, and formality of your email very professional and break the question into two. Let the information you provide be informative based on references or research and meet the recipient’s likeness.
Make Sure Your Emails are Mobile-friendly
In this fast-paced social marketing era, even your email needs to be updated and be helpful to read on mobile platforms. Every targeted audience of yours is familiar with checking their emails through their phones. So, make your emails accessible to mobile platforms and make sure the designs and layouts are pitch-perfect to suit the arena.
Give Subscribers A Graceful Way Out
People don’t take notice of the one thing to give your subscribers the power to subscribe and even unsubscribe from your emails. Having this feature in your emails can encourage recipients to be part of your brand and get engaged in your products and services.
In addition, they feel free to bond with you, so keep the process of unsubscribing quite simple. Without much hassle, keep a subscribe button at the footer of your emails from where the process will be smooth and not irritate your subscriber to sign out.
Share Useful and Relevant Content for Recipients
Lastly, create and send relevant content to your subscribers to make them loyal to your brand. They need to feel willing to open your email and benefit from information, research, or even attractive discounts subjected to their interest. People want to get something interesting to read, and if there is no connection with the content, it will force them to unsubscribe from your emails.
Unfortunately, there’s no sure-fire way or a detailed booklet to help you convert your email open rates and get your email noticed. But with the help of the ways mentioned above, we hope you improve your emails and increase the chance of getting your emails noticed by a high margin.
Furthermore, you can tempt your recipients to look for your emails in their inboxes by adopting some of the techniques listed above and increase your open email rate at multiple levels.