6 tips to promote your standup comedy show on Instagram

In the marketing world, you have to get your brand in front of the right people at the right time. Do you know where the “right people” spend most of their time in 2023? Social media! Instagram specifically has over 4.25 billion visits every month, which makes it a great place to promote your career. Here are six Instagram marketing tips to help you promote your next standup comedy show.

Create eye-catching posts

Yes, there are tons of people who use Instagram regularly. While that might mean you can get your comedy show in front of tons and tons of people, it also means that you’ll have tons of competition if you want to stand out. If you want people to notice your posts (and you really do), you have to make only high-quality posts.

Put your cell-phone selfie video away. When you’re ready to make a promotional post, check out some of the modern Instagram post templates available for free online. You can get professional designs without needing professional design skills.

Amazing designs mixed with your one-of-a-kind sense of humor is a combination destined to succeed on Instagram.

Hashtags are your friend

One of the main problems with marketing on social media is that only your friends and followers can see your posts — for the most part, at least. To extend your marketing reach beyond just your followers, harness the power of hashtags.

Hashtags are basically links you put in your posts that add your comedy show promotions to a big folder of other posts using the same hashtag. When people get bored of their regular feeds, they can browse through hashtags to find other content creators they might enjoy.

For example, someone looking through #comedy might find all sorts of content they wouldn’t have found in their regular feed. If you tagged your post with #comedy, you’d be in there too just waiting to be discovered by more users. Since your content is obviously hilarious, they’ll probably give you a follow and mark their calendars to come to your next comedy show.

Do some research to find the most relevant and popular hashtags for standup comedy and add them to your posts. There’s no limit to the number of hashtags you can use, but it’s always best to make sure whichever ones you use are relevant to the content in your post.

Post comedy snippets in your story

Instagram Stories are short photo or video posts that appear at the top of your page for a limited time. Stories exist for 24 hours before they’re deleted from your page, making room for the next story in line.

Stories are great for quick, off-the-cuff and informal content. If you think of something funny randomly during the day, film yourself performing the bit and post it to your story. Because it’s more informal, stories are typically more engaging for followers. You can really showcase your personality and encourage more people to come to your shows.

As an added bonus, stories disappear after 24 hours, so they’re perfect for promoting upcoming standup shows. You don’t have to worry about someone getting out of date information. By the time the show comes around, the story will disappear and not confuse any fans who might visit your page a bit late.

Be social

A lot of marketers forget the primary purpose of social media: to be social! Instagram marketing isn’t just about designing amazing posts and uploading hilarious content; you actually have to interact with your fans to increase engagement.

Get your clever comedian brain working and make funny responses to comments and direct messages from other users. If you see content you like while scrolling through your feed, leave a witty comment for everyone to enjoy.

The more places your humor shows up on Instagram, the more people who will see your page and hopefully come to your next comedy show.

Post consistently

Attention spans aren’t what they used to be. With the sheer amount of content people consume on a daily basis, it doesn’t take long for someone to forget what they just saw. To keep your standup comedy show top-of-mind for your fans, it’s important to post consistently.

Most marketing professionals suggest posting to Instagram up to once per day. That should be enough to remind your fans about your upcoming show without driving them crazy from multiple posts. It might take a couple times for a fan to finally mark their calendar and decide to go to your show, so keep posting!

Design amazing comedy night flyers

What is Instagram if not the “flyer on a telephone pole” of the modern world? So why not design some amazing comedy night flyers to post on the big telephone pole on the internet?

Promotional flyers are a great way to showcase specific information about your next standup show, like the time and date, venue, cover charge, other acts, or anything else your fans might need to know.

Because the best type of marketing content serves multiple purposes, you can also print out your comedy night flyers and actually post them around town to attract local attention. Win, win!

Get ready for a packed comedy club

You know you’re funny. Now show everyone else! When you’re ready to start promoting your next standup show, head to Instagram and post high-quality content, add a few hashtags, make some stories, interact with other users, and be consistent. Don’t forget to hang a few comedy night flyers on your Instagram feed (and around town) to tell everyone the juicy deets about your show, and you’ll be ready for a standing-room-only set at your next standup show.

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