SEO is an overwhelming technique of Digital Marketing in the present time. With the billions of websites increasing day by day, you can’t really rank on any search engine without proper SEO. Search engines like Google update their algorithms after a certain time which affects the website rankings. So, in order to maintain a higher ranking on the SERP, you must have a clear SEO strategy. SEO consists of several factors like Site Audit, On-Page SEO, keyword research, backlink, competitor analysis. You can do all of these things with the help of certain tools available on the internet. Here we are going to discuss the best SEO tools available in the market. So, without wasting more time, let’s learn about the most useful tools and their features.
Site Audit Tools
- Woorank
Woorank is one of the best Site audit tools available in the market. It is helpful for small site owners, SEO agencies, and for bigger digital marketing companies. With the help of this tool, you can do an entire website audit, both on and off-page SEO tasks, find the backlinks and the linking domains. By utilizing the tool, you can also find the errors on the website, the broken links, the coding error, and other related issues which can easily be solved by an SEO professional. You can download a detailed audit report in pdf format and also can access the tool with both pro and free versions.
2. SEMrush
SEMrush is one of the most popular online SEO tools over the years. It is extensively used for a site audit, in order to track organic and PPC keywords, competitor research, and much more. By using this tool, you can easily find the major to minor issues of your websites, the website response codes, the broken links, and other issues. You can crawl your site periodically to find the issues and can check the status after resolving this. With the help of the Keyword Tool, you can find the lucrative keywords on a specific target location and their search volume and competition index. You can also get a clear idea about your competitor and also can analyze their backlinks and get an idea of the areas of improvement. This tool is also helpful for all types of website owners, SEO agencies, and B2B businesses.
3. Screaming frog
Screaming frog is another popular SEO software available online. You can download this on your desktop from their official website and use it thereafter on your device. With the help of this tool, you can crawl any website and do an SEO audit. From the SEO audit, you can find the issues of your site, the server response codes, the broken links on your site, and the on-page issues.
4. Spyfu
Spyfu is another well-known online SEO tool that will help you to extract data from competitor’s insights and help you to observe the competitor’s activity. It will help you to find the keywords that are used by your competitors for online purchases and helps you to identify the keywords that generate the most traffic. It will also help you to identify the organic search, inbound links, top keywords, and paid search for any particular website.
5. Ahrefs Site Audit:
Ahrefs is another most popular SEO software preferred by a number of SEO professionals. It offers facilities like keyword explorer, backlink analytics, competitor research but among them the Site audit is the most highlighting facility that can be available at free cost. You can either add a project manually on this software or can import it from Google Search Console. By adding a project, you can crawl the entire site with help of their smartest technology and after a complete audit, you can find all the SEO issues and technical errors related to your site. Then, you can resolve the issues and again can submit to recrawl and can see the improvement. This is one of the most helpful online software which will help you to fix your on-page error and also helps to do better SEO for your site.
Free SEO Tools
6. Google analytics
Google Analytics is tracking software that is available on Google. By using this tool, you will be able to find the number of visitors, the user engagement, their behavior, and also their activities on your site. You can add your site or your app on Google Analytics and track their performance by just adding a javascript code on your site. There are several reports available on Google Analytics, like real-time reports, acquisition reports, retention reports, engagement reports. By each of the reports, you can track the number of users visiting your site at a regular interval. You can also track their geolocation, the landing pages, the device they are using, and much more. This tracking information will help you to analyze your performance and find the areas of improvement.
7. Google Webmaster
Google webmaster is also known as Google Search Console, which helps you to identify and analyze your site’s performance on the internet. You can add your site on Google Search Console by placing a piece of code on your site, which thereafter helps you to track the performance of your site. You can see how many times your site is appearing on Google, the no clicks on your site, and find the issues of indexing on Google.
8. Bing webmaster tools
Just Like Google Webmaster Tool, it is another SEO tool from Bing. You can add your site on Bing by placing a piece of code on your site. By adding your site on Bing, you can also find the on-page issues, the indexation error and can fix them thereafter. You can also measure your site’s performance on the internet by using this tool. Here, you can also find the site scan and backlink explorer by which you can audit your site and can analyze the number of backlinks of your site.
9. Google PageSpeed Insight
This is another technical SEO tool by Google that will help you to see the page speed of your website on Google index on both Desktop & mobile devices. By seeing the speed score you can analyze the performance of your site and also identify the technical errors that might pose a bad impact on your site.
- SEO Site checkup
SEO Site checkup is another free online tool that helps to do SEO on any types of websites. This tool helps you to identify and analyze any website in 6 different categories like on-page SEO issues, social media analytics, server response codes, security issues, semantic web, and mobile usability. You can use the tool by downloading as a chrome extension and then analyze the website subsequently.
- Seoptimer
Seoptimer is a superb free SEO tool available on the internet. This is one of the best free tools by which you can do a website audit and find the on-page issues with your site. This tool will help you to find the issues with your site and suggest areas of improvement. This tool is available online and you can use it as a chrome extension whenever possible. You can do a site audit for the entire website as well as individual pages with the help of this tool.
- SEOquake
SEOquake is another free online tool, which helps you in numerous ways in SEO. Using this tool you can find the rank of the websites on SERP for a particular keyword. You can find the number of indexed pages on Google and Bing using this tool, the number of linking domains and subdomains for a particular site, and the amount of traffic visiting on a site. This is a free tool and you can either use this online from their site or can download a chrome extension which will help you to find the SEO metrics whenever you search a query in the search engine.
Keyword Research SEO Tools
- Ubersuggest
This is an online SEO tool developed by Neil Patel. Using this tool, you can find the keyword opportunities for your site. You can either use any keyword on the tool to find the keyword suggestion or can start with a website. This tool will let you find the most lucrative keywords available on the internet. You can find the search volume, competitive index, and the SERP result of a particular keyword. By analyzing all these factors you can determine which keyword would be best fitted for your site.
- Google Keyword Planner
Google Keyword Planner is another free keyword research tool designed by Google. You can find this tool on Google Adwords. With this tool, you can find keywords for your site, identify the different keyword opportunities and also find similar types of keywords and other LSI keywords. On the other hand, you can also add keywords manually on this tool or find keywords by adding any particular site on this tool. You can download the keyword suggestions as an excel sheet and can use them thereafter as per your convenience.
- Reddit Keyword Research Tool
This is the most efficient keyword research tool innovated by Reddit. Unlike other tools which work on a specific search engine, this tool will work on the Reddit directory. Whenever you put a query on this tool, it shows the keyword suggestions available from the Subreddit groups. Here you can find some amazing keywords and content ideas for your site.
- Seed keywords
Most Keyword research tools work almost in similar ways like you put a keyword on their search bar and you will list of similar results are available. But this tool works in a different approach than the others. Here you have to put a query that you are looking for in any search engine. You then have to put the specific keyword terms you are using to search and then have to choose the search engine from which you want to see the results. Then you can find the list of suggestions and their difficulty score on the search engine. You can use the keywords as per your requirement thereafter.
- SEOlyzer
SEOlyze is a free online SEO tool that helps you to find how Google views your site. With this tool, you can crawl your site and analyze the log files. It helps to identify the response times, crawl volume, and error messages and helps you to fix any errors. It also provides HTTP response codes on your site, new and active pages, and the responsiveness of your site.
- SEOabilty
This is a free SEO checker tool. With the help of the tool, you can improve the SEO health of any site. It helps you to find the technical issues of your site and you can solve them easily. By crawling the entire site, SEOabilty provides an SEO score which is determined by various on-page factors. You can find the errors related to HTTP redirects, CSS, and javascript files and can solve them easily.
Other SEO Tools
- Yoast SEO
Yoast SEO is one of the most used SEO plugins available on WordPress. If you are running your site on WordPress, then this is a must-use plugin for you. With the help of this plugin, you can fix the on-page issues, the internal and external links, can check the keyword density, and optimize the focus keyword. Moreover, you can also fix readability issues with the web content.
- Ahrefs Backlink Explorer
This is one of the powerful SEO tools to explore the off-page of any site. Using this tool you can find the backlinks of any site. Using the free version of the site you can find up to 100 backlinks, the referring domains, the domain ratings, and URL ratings. These will help you to plan your off-page strategy in a better way.
- JSON LD Schema Markup generator
This is a tool used for technical SEO. Using this tool you can create schema markup for your site. This tool lets you find the most appropriate business schema based on the niche of your business. By providing the information of the business like the name, location, phone no, currency, and other information, you can create schema markup for your site.
- Sitemaps
Sitemaps are very useful for SEO. You need to have a proper sitemap of your site to provide on any webmaster tools and index them thereafter. Using this online tool you can create a sitemap of your site up to 500 URLs. Then, you can download the sitemap and submit them to Google and Bing webmasters.
- SEO Spider
SEO Spider is another online tool for website audit. This is one of the best-paid tools but you can use it only two times for the free version. One of the most attractive features is while using this tool you can find the broken URLs of your site easily. Along with this, you can find on-page issues like missing title tags, duplicate meta tags, and the number of links placed on a webpage.
- Majestic Tools
This tool is very useful to gather the backlink data. By using this tool, you can analyze the backlink profile of one more site, providing you a huge backlink database of your site. This will significantly help to improve your SEO performance. You can also use the paid version of the tool which will help to get more backlink databases of your site as well as the others.
- Google Trends
Google Trends shows the popularity and seasonal variations of search terms over time. It helps you to compare with other search terms and find the relative popularity.
This is a complete guide to all types of SEO tools available in the market. You can easily find the one suitable for your business. If you need any more help, feel free to let us know in the comment section below! We will revert back as early as possible!
