Digital Marketing

How to build an SEO-friendly WordPress website for your small business?

Starting a WordPress website for your small business is an excellent way for you to appear at the forefront to showcase your brand identity to more customers. Optimizing your site with tools and technology can help potential customers find you more easily. WordPress offers a few ways to help you optimize your site, so people are more likely to find it when they search for information or products online. With SEO, you can attract visitors and turn them into customers who will further grow your business!

WordPress Version usage 

Running a small business means you are responsible for pretty much everything. From marketing to generating leads to making sure the books are in order, and enough inventory is present to accommodate customers’ needs. Despite your best efforts and intentions, your website might be dragging down your overall performance. There is not much you can do if your website isn’t SEO-friendly. It’s going to affect your search rankings and lead conversions.

Hence, here are a few tips that can help you build an SEO-friendly website using WordPress:

Use an appropriate Hosting Provider

There are several hosting providers, from shared to dedicated, that cater to all types of websites. You may have already realized that SEO requires more than just coding abilities. It’s wise to use an appropriate hosting provider, which will guarantee your server’s availability 24/7 and support the most advanced caching system features to help improve your web hosting experience.

There are plenty of free options like Hostinger and Wix, but choosing the right provider substantiates your time and hard-earned cash.

Choose an ideal WordPress theme

WordPress is the most popular website manager on the market today. It powers over 40% of the traffic on the internet. This makes it a perfect platform for your small business. However, the task of choosing an ideal theme for your WordPress-powered site can be a difficult one – especially if you aren’t an expert in this field.

WordPress Themes

Creating an ideal WordPress theme for a business is not a straightforward task. Each theme has its style guide and community standards, and you’ll need to adapt your site structure based on the guidelines. There are tons of such themes available, with more being released weekly.

Update your Permalink

Every time a customer clicks on your website, it gets an instant meta tag update. It is the world’s largest giveaway of information about your site. Whenever you publish a new blog post, you also publish meta tags that contribute to better search engine rankings and help visitors understand your content.

WordPress powers over one-third of the web globally. It provides exemplary features and does all that you need out of it. Hence, updating the Permalink part of every WordPress site is part of routine tasks rather than a complication. Reviewing existing Permalinks is as simple as it gets.

Create an XML Sitemap

 An XML sitemap is essentially a Google Document with detailed information about your website. You’ll need to connect it with all of the pages you want to feature. It allows search engines to understand the structure of your website, which in turn helps them display better results when users search for your site on Google.

A sitemap is a handy tool for search engines and allows websites to appear faster through crawling and indexing. By including a sitemap in your sitemap.xml file, search engines can quickly locate your website on the web, which will help it beat other competitors in organic search results.

Use Meta Titles and Tags

Meta tags are the first thing people see on a web page, and they spend more time reading them than watching videos. Meta descriptions are essential for helping search engines understand your content to show up relevant to the search query. Meta descriptions are a valuable tool for helping search engines understand what a website offers.

They explain what content the user is likely to find on a given webpage and help searchers navigate the site easier. They contain keywords and other information that could help improve the SERP results for a search term. The first meta tag is the title, which reflects the title of your content to search engines and not just the URL. This meta tag also contains the keywords that someone may try to use when they visit your blog, along with descriptions of each piece of content.

Optimize On-page SEO tactics

There are a lot of attributes that go into optimizing a website for search engines. You have to identify what the audience wants from your product or service and then create a strategy to help deliver it to them. It usually involves looking at what the audience searches for online. You can then find ways to improve your website, given the types of searches prevalent within that niche. In this case, the example is a small business.

The main thing to keep in mind when designing your website is the on-page SEO. It’s the stuff that appears above and below your website’s browser-displayed content that attracts and entices website visitors to click through. The best on-page SEO content has clear, authoritative calls-to-action (CTA), keywords, and images that transfer information effectively. All you need to do is follow a few simple rules applied by professional web programmers.

Integrate Plugins in your site

If you are serious about building an SEO-friendly WordPress site for your small business, then you may be wondering what plugins should you integrate. There seems to be an abundance of plugins in their directory, and choosing the right one can be overwhelming.

Source: WordPress Plugins Repository

There are three main categories of plugins: individual plugins, plugins based on an idea for your website, and plugin libraries for larger applications. It would be best if you had answers to the following questions:

  • What uses do these plugins serve?
  • Which ones should you choose?
  • How do you know what kind of quality is in each?
  • Ultimately what determines if your site will rank well in search engines?
  • There are many plugins out there that may boost your SEO. It is essential to integrate one plugin at a time that serves all the above needs.


The technical side of SEO is essential, but the joy comes from the design and design alone for most business owners. Think about it. You want to gain recognition for being successful and helping others with your technical prowess? You need a solid site.

An SEO-friendly WordPress site is something that can get the job done. Usually, a properly optimized site is the key to attracting new customers and attaining better rankings on search engines. Hence, you can hire a WordPress expert to get the intricacies in order and a well-structured site running.