Although marketing has undergone a huge change in the past few years, the innate aspects such as crafting messages still exist. However, the method or the mode of transmitting the message comprises the entire gamut of customer acquisition, social media, pay-per-click, SEO, and many more.
There are various digital marketing trends growing at a faster rate in this tech-savvy world. Internet lovers and business enthusiasts require these grooming strategies to take their business to the next best level.
A business that continues to flourish gets more customers and profits, leaving behind the slow movers. And, with recommendable tips to earn digitally in 2020, you gain the capability to lead the market.
If you are following this write-up, you are already one step closer towards your success. Here are some of the trends and innovations which you might require to sharpen the digital wing of your business.
Digital Marketing Trends of 2020
Follow the under-mentioned Digital Marketing trends and beat your competitors.
SEO A/B Split Testing
Testing forms an integral part of marketing. This is the sole reason why the SEO A/B split test is on the top of the list. Similar to all other Split testings, A/B split testing tells you to segregate the variables, thereby enhancing the traffic.
Thus, you can move ahead with a target-oriented approach to make changes in the content.
Using platforms like Clickflow you can enhance the number of clicks as well as traffic. It comes with untapped SEO potential.
This has a high impression count but a poor click-through rate. It enables you to select targeted CTR increase. It comes with pages consisting of keyword reports that tell you which page is ranking and which keywords will fetch you more traffic.
You have the provision to make certain changes in the app like title, meta description, title tag, and body of the content. Just follow this process for a fortnight and the Clicks will let you know about the result.
Also, the revenue which you receive can also be known, with the increase of clicks. Therefore, SEO A/B testing gives you a deep insight into the variables that move the needle.
Artificial Intelligence will surely try to pull its weight to usher a new campaign in this current year. Since AI is now working with customer segmentation, push notifications, retargeting, click tracking, etc and engulf into a countless number of choices. Moreover, you can create content using AI.
How you integrate AI to collaborate with the digital marketing portfolio solely depends on the objectives and the marketing channels. AI helps in analyzing consumer behaviour and several search patterns.
It implements data from different social media channels and certain blog posts. As a result, the business understands how users and customers get through such products and services.
Facebook Messenger helps in automating and enhancing the customers’ experience.
Through Artificial Intelligence, users get information and tips using chatbots. Almost 25% of the customer service uses the chatbot and it is increasing at a huge rate.
Those businesses which adopt AI can reduce the cost while the growth rate keeps getting higher, thereby giving a stiff competition to the competitors.
Programming Advertising implements AI in order to automate several ad-buying making things convenient for you. Real-time bidding is a sort of programmatic ad buying. The automation is really fast and effective creating greater conversion rates and reducing acquisition costs.
Programming Advertising is bringing an overall change in this digitalized world. The process is so fast and seamless that more than 90% of the digital ads will run through programmatic advertising by the end of 2020.
Chatbots is an important aspect of digital marketing. AI-oriented technology implements an instant messaging feature in the real-time environment so that you can chat throughout the day with your customers or visitors.
Using chatbots, businesses can save more than 8 billion per year mostly in the healthcare and insurance sectors. Majority of the customers love to interact via chatbots since they respond quickly, giving prompt answers, can recognize the buying history, and never become restless.
Through these virtual assistants, customers can easily reach the target and automate the same reports which they prepare on a daily basis. It signifies that you can concentrate on more important work rather than preparing the monotonous reports.
Nowadays, Uber is using chatbots in order to interact with the customers thereby making this easy. They can even hire cars using Facebook Messenger through Slack or maybe Google Maps.
Passengers can use the Menu in order to choose a particular ride, raise a request, and monitor the location of the cab. Also, it provides an estimated time of arrival to friends and has an effective payment gateway.
If you like to hold the top rank, you have to personalize the marketing campaign. It simply suggests personalized content, emails as well as products.
Now, with the use of data such as the history of purchase, consumer behaviour, and links clicked customer content becomes much easier. More than 96% of business owners think that personalization enhances customer relationships.
Businesses like Netflix and Amazon are using the strength of personalization. When you log in to Netflix, you come across banners, order, carousels, artwork, search, text, etc. These are all personalized.
According to a recent market study, triggered emails are mostly done on the basis of browsing behaviour which is almost 3 times better than the blast emails.
As a result, we can proudly conclude that personalization maximizes enjoyment and reduces the search time.
With several live streaming platforms such as YouTube, Amazon Prime, Facebook Live, etc, video marketing seems to be the latest trend that will continue to flourish in the upcoming years.
Traditional content which people used to watch on television previously is now available in their smartphones. You can easily access it through a few clicks.
As consumers spend more and more time watching live videos, advertisers invest billions of dollars on ad films and this has taken a huge turn. The obvious choice of mobile internet is making video marketing a huge success.
Live video covers almost 13% of the entire video traffic if you compare it with the statistics of previous years. Moreover, the 360-degree video content is rising at a considerable extent providing an awesome interactive vibe.
With the growing demand for voice recognition, voice searches are increasing at a tremendous rate. You can use smart speakers to order certain items and monitor smart devices using a verbal command.
There are several reasons why the voice search is gaining grounds.
- The process is easier
- Voice search is faster
- The usage of voice search is increasing in smartphones
- Usage of smart speakers
- Those who are using voice search also performs a local search
- Voice searches are conversational
- It is usually longer than the typed ones, thus more specific
Social Messaging Apps
Do you think social messaging apps are meant for sending emojis to friends or colleagues? If you heed on to the statistics, this false notion will change.
The statistics reveal the growing demand of social messaging apps for businesses. As people are investing more and more time on messaging, it is obvious to market your service where the potential customers are visiting frequently.
Social apps enable transmission of the messages to the customer. This permits personalization and thereby adding value to the user’s experience. This is entirely different from the messenger chatbots that we have mentioned earlier.
Now, you can easily expand your marketing campaign with the help of Messenger apps.
Micro-Moments is a brand new concept as mentioned by Google. It portrays your marketing message in a vivid and concise manner that generates interest among the customers. The entire process takes place within a short span of time, i.e. a few seconds.
People take an interest in what to eat, where to purchase, what to choose, or where to go. With Micro-Elements, you are all set to go.
In order to initiate this process, go through the variety of brands which uses Micro-Moments in their marketing.
People tend to follow certain ads on a regular basis. But the majority of the prospects don’t want flagrant selling. There are some instances where web crawlers encounter pop-ups that hamper the user experience.
This can be really very exasperating for the users to see a page peacefully. It is one of the main reasons for the increase in the number of ad blockers. Since prospects already use ad blockers, the most important way to get your message is native marketing.
The most interesting thing about native marketing is that they don’t resemble ads. Sometimes, you may mistakenly take native ads like normal content, if not mentioned. The most usual way to implement native ads is on social media channels where users are open-minded.
Also, Amazon is doing a great job in this domain. E-marketers want to expand the native ads at a faster rate to cope up with the US display market.
This year will see a major change with enhanced customer experience coupled with personalization, automation, and AI-enabled technology. Therefore, stay ahead of the curves and increase conversion rate this year and earn more.
Lots of content work together to survive in this stiff competition, amidst this change of Google algorithm and planning. This makes optimum use of AI for marketing and repurposing email as a nurturing tool.
Therefore, follow this user guide to know what is coming in this current year and what strategies you need to take to sharpen your digital marketing wing.